Irving Vincent
HRD Engineering Melbourne
Brand identity, visual and verbal language, print and digital design
Approach
The Irving Vincent has quickly become a motorcycling engineering marvel, gaining global recognition for
outstanding and unrivalled performance in the world circuit. After recent success a brand refresh was required to launch the business into the modern era.
outstanding and unrivalled performance in the world circuit. After recent success a brand refresh was required to launch the business into the modern era.
Brief
Australian-built prestige motorcycles with stunning performance and classic racing lines. The new Irving Vincent is based on the 1946 Vincent Series-B Rapide, the fastest production bike of its era, and has been re-engineered from the ground up to create a truly superb machine.
Strategy
As the Vincent name is steeped in such rich history this was a fantastic opportunity to unite classic and modern motorcycle enthusiasts alike. Modernising such an iconic brand was approached with utmost respect. Characteristics of the existing logo were retained in order to remain authentic to die-hard fans. The new logo has been modernised with a custom font and a subtle forward leaning skew to produce the feeling of speed and movement.
